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8 Lois Avenue
West Greenville, SC, 29611

864-248-6243

We help entrepreneurs start and grow their business by training them through entrepreneurial courses, relevant classes, and valuable relationships with experienced entrepreneurs and other business professionals.

Blog

Going the Extra Mile

Nasha Lending

Chick-Fil-A was recently awarded top marks by the American Customer Satisfaction Index Restaurant Report. Chick-Fil-A beat out Chipotle, Panera, Starbucks, and others to take the top prize for Customer Satisfaction.

So what makes Chick-Fil-A great? Why do customers continue to return and tell their friends about Chick-Fil-A? What creates raving brand advocates?

At Chick-Fil-A it all starts with the Core 4 - 4 basic principles built into the DNA of every Chick-Fil-A employee. The Core 4 include:

1. Eye Contact

2. Smile

3. Speak Enthusiastiscally

4. Engage the Customer

By identifying what you can't see, feel, or touch Chick-Fil-A creates a system where customers feel valued and respected.

What are your Core 4? What systems and processes can you put in place - even in a 1 person business - to ensure customer satisfaction?

 - How quickly do you respond to requests for your business?

 - What is your attitude when talking with customers?

 - How does your customer know you value them?

 - What would your customer say about your hospitality?