Chick-Fil-A was recently awarded top marks by the American Customer Satisfaction Index Restaurant Report. Chick-Fil-A beat out Chipotle, Panera, Starbucks, and others to take the top prize for Customer Satisfaction.
So what makes Chick-Fil-A great? Why do customers continue to return and tell their friends about Chick-Fil-A? What creates raving brand advocates?
At Chick-Fil-A it all starts with the Core 4 - 4 basic principles built into the DNA of every Chick-Fil-A employee. The Core 4 include:
1. Eye Contact
3. Speak Enthusiastiscally
4. Engage the Customer
By identifying what you can't see, feel, or touch Chick-Fil-A creates a system where customers feel valued and respected.
What are your Core 4? What systems and processes can you put in place - even in a 1 person business - to ensure customer satisfaction?
- How quickly do you respond to requests for your business?
- What is your attitude when talking with customers?
- How does your customer know you value them?
- What would your customer say about your hospitality?