My image is a conference room in a sterile office building.
When I think of an image, place, or person that has changed my life, my mind goes back to a conversation in a non-descript conference room when I was 17 years old.
Unbeknownst to me, I was being set up for a great surprise. At the time, I was a little frustrated, confused, and uncertain. I was there to “interview my Dad” about opportunities for high school students to shadow him. Really, I was there to receive a scholarship to a local university.
In the middle of the “interview” a man I didn’t recognize walked in and preceded to offer me a scholarship. I was still confused, but this time for a better reason!
Eventually, I decided to attend this particular university. Unbeknownst to me, it would be one of many decisions I made without realizing the full weight of my decision. Looking back, I see the significance and the opportunities that shifted because of my decision, but at the time it was a fairly neutral decision; do I want chocolate or vanilla ice cream, in-state school or out of state?
Today, I can say I would not be the same woman had a made a difference decision after the conference room conversation. My life, my friends, my job, and my passions have all been shaped by my decision. My future will always return to this point (as it does to all points in the past).
For better or worse, my story is a part of me and it makes me who I am today. We all have a story, a moment, a person, an event that has shaped us. It's the image you think of when you're asked What makes you who you are?
Your business is about more than your product or service. It's about more than the sum of the parts. Your business is part of your story and your story is part of your business. The good, the bad, and the ugly are all a part of a larger fabric of who we are becoming.
What's your story? Why do you do what you do every day? How can you use your story to make an impact through your business for someone else?